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Product detail:
Our Sales Office is located at Pudu in the city centre of Kuala Lumpur and our factory is located in Puchong in the outskirts of Kuala Lumpur. Our factory is a medium size modern factory with a reasonable size of 12800sq ft. Our factory is supported by 2 semi auto bottling lines with a production capacity of 10000lts or juices per day. Besides that we have also 2 processing plants in Penang and Langkawi respectively to cater for our customers requirements in the northern region of Malaysia. To serve our customers efficiently we have located our warehouse and logistics facilities in Kepong and our delivery services are currently supported by 6 refrigerated trucks.
OUR MISSION
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TO CREATE MORE VALUE ADDED PRODUCTS AND ONGOING INVOLVEMENT IN PRODUCT INNOVATION
GROUP OBJECTIVES
1. through market and product research, to create and enhanced more value added and innovative products.
2. promote products of high and consistent quality backed by full satisfaction from our customers
3. To establish well reputed branding for our products widely accepted locally and internationally
4. provide conducive working environment with continuous innovative training programs to develop productive manpower to achieve high standards of efficiency
5. to achieve 100% full production capacity
6. Gain prestigious ISO 9002 certification
PRODUCT RANGE
1. Premium Fruit Juice
2. Freshly Squeeze Juice
3. Fresh Fruit Juice
4. Reconstituted Fruit Juice
5. Pasteurized Fruit Juices
6. Fruit Juice Drinks
7. Fruit Cordials
8. Fruit Purees
9. Marmalades & Jams
10. Fruit Toppings
11. Soya bean drink
12. We also conduct OEM manufacturing and private branding according to
customers’ requirements
TARGET MARKETS
1. Retail – Supermarkets, Hypermarkets, Mini markets
2. HORECA – Hotels, Cafes & Restaurants and Catering Houses
3. Casinos
4. Cruise Liners
5. Airlines
6. Clubs & Recreation Centers
7. Education Institutions
8. Hospitals
9. Factory’s Canteen
10. Traders & Wholesalers
11. Pastry and Bakery Houses
MARKETS AND CUSTOMER SHORTLIST
Our products are distributed to the following markets:
1. Local – Retail & HORECA
2. Brunei – Retail
3. Singapore – Retail
4. Myanmar – HORECA
5. Cambodia – Retail & HORECA
6. Thailand – HORECA
7. Cruise Liners – Hong Kong, Taiwan, Singapore, India & Australia
Our major satisfied Customers are:
1. Retail – Giant Retail, AEON ( Jusco ), TESCO, Carrefour, ISETAN, and other local small retail chain
2. Hotels – Sheraton Group, Shangri la Group, Resort World Group, Federal Hotels Group, Hilton Group, Bayview Hotels & Resort Group, Berjaya Hotels & Resort Group, Equatorial Hotels Group, Palace Of Golden Horses, Grand Plaza Park Royal Group, Hyatt Group, Sutera Harbour Hotels and Resort, Nikko International, Holiday Villa Group and other local chain hotels
3. Cafes & Restaurants – Starbucks, Coffee Bean, San Francisco Coffee, Chilis, Dome Café, Kenny Rogers etc
4. Catering Houses – LSG Skychef, KLAS Catering ( Airlines ), Mines Int’l Convention Centre, Putra World Trade Convention Centre,
5. Star Cruises
DISTRIBUTION CHANNELS
Our distribution channel is conducted in the following means:
1. Local Retail & HORECA – via our Distribution point at Kepong
2. Magic Food Sdn Bhd – distribution for retail segment
3. New Genesis Pty Co. Ltd – Distribution to Star Cruise Liners in Hong Kong
4. Natural Fortune – Contract manufacturing and distribution in East Malaysia
5. MC Maju - retail in Brunei
6. Sinamex Pte Ltd - Retail in Singapore
7. Taiwan- direct to Star Cruise Liners
8. Myanmar- direct to Hotel
9. Cambodia – own manufacturing and distribution
10. Thailand – Direct to Poipet Hotels Resorts and Casinos
MARKET DISTRIBUTION
MTB’S group turnover accounted to USD 3.25 Million. The Sales distributions are as follows:
1. Food Service – 85%
2. Retail – 10%
3. Others – 5%
MTB’s market’s share is as follows:
1. Food Service – 70%
2. Retail – 15%
3. Others – 15%
Within the MTB Group our Sales Distributions are as follows:
1. GD Marketing – Food Service 75%
Retail Service 20%
Others 5%
2. FDP Marketing - Food Service 92%
Retail Service 5%
Others 3%
MARKET COMPETITION
1. Food Service
The Malaysian market is extremely competitive. Two important factors that determine the Sales are:
a) Pricing
b) Customer Relationship
Our customer relationship has been our forte since we have been in business for the last 20years protecting our reputation and building a strong relationship with the Chefs, F& B Managers and Purchasing Staffs. Pricing has always been the sensitive issue as our customers strive to cut food cost to sustain sometime compromising on quality, packing etc. We have managed to keep our prices competitive to our competitors in order not to loss the account.
2. Retail Service
Our products are marketed as premium but at average prices. Keeping our competition focus, we avoid competition from the low end juices where we managed to position our juices on par with imported premium juices.
Our competitive advantage in the retail services are as follows:
a) Taste
b) Pricing
c) Promotions
RATINGS BY PRODUCT / FLAVOUR
1. Food Service
Ratings in terms of popularity by product
a) Fresh Fruit Juices 55%
b) Freshly Squeeze Juices 30%
c) Premium Fruit Juices 10%
d) Others 5%
Ratings in terms of popularity by flavour
Fresh Fruit Juices - Orange 40%
Mango 20%
Green Guava 15%
Apple 15%
Others 10%
Freshly Squeeze Juices- Orange 80%
Starfruit 5%
Calamansi 5%
Lime 5%
Others 5%
Premium Fruit Juice - Grapefruit 40%
Strawberry 20%
Kiwi 10%
Apricot & peach 5%
Others 25%
2. Retail Service
a) Premium Fruit Juice 90%
b) Pasteurized Fruit Juices 10%
Premium Fruit Juices - Orange 25%
Apple 20%
Mango 15%
Green Guava 15%
Grapefruit 5%
Calamansi 5%
Strawberry 5%
Fruit Punch 5%
Lime 5%
LOCAL ACCREDITATION
MTB’s product has been awarded the local HALAL certification which is relevant in the Food & Beverage Industry in Malaysia. The criteria for awarding this certification is also based on strict procedures and high standards in hygiene and production.
