Li TV Holdings launched both its high definition (HD) and standard definition (SD) channels this month after signing a three-year carriage agreement with TrueVisions, Thailand's leading cable satellite TV operator.
Thailand is the latest to join Life Inspired's regional stable of Asian territories that include Malaysia, Singapore, Indonesia, Hong Kong and Taiwan.
A first in the region, the by-Asians-for-Asians channel showcases the best programmes across the five essential pillars of lifestyle Food, Home, Wellness, Travel and Style.
Life Inspired general mana- ger Anne Chan said the ex- pansion into Thailand show- ed the steady growth of the brand and the growing demand for Life Inspired's one-of-a-kind lifestyle brand and compelling programming from audien- ces and content distributors alike.
“We are looking forward to continuing the distribution momentum with several other new markets this year.
“We are 100% committed to offering audiences throughout Asia the highest quality of lifestyle infotainment.
“We are thrilled to be wor-king together with new Pay TV platform operator partners such as TrueVisions to continue the channel's regional success over the coming year,” she added.
Life Inspired is available on TrueVisions channel 81 under the Platinum, Super Entertainment and Gold Lite packages.
