ShoeMax is second Brand by EDWARD FORRER.
Edward Forrer brand is taken from Mr. Edward Forrer himself, an Indonesian-born, who started his own shoe business in 1989 through a personalized design strategy for individual customer. After 19 years of analyzing the products, and after producing more than 35. 000 pairs of shoes per month, Edward Forrer has become a leader in setting up trend in the footwear (shoes and sandals) business in Indonesia.
Today, we have nearly 60 outlets across Indonesia, Australia, Malaysia and Hawaii